They became bloggers in a pre-Bolsonaro era and their unique experience can be instructional for others. In this context, how can journalists and media professionals recover the trust and their image of “truth tellers”? In a recent study, we examined a group of Brazilian journalists who were striving to escape the restrictions of traditional media and create a new identity for journalists. How Jair Bolsonaro used ‘fake news’ to win power Brazil has now followed suit with their own populist leaders. They are systematically targeted by some politicians as conveyors of “fake news”. Nevertheless, the trends show that the primary victims of violence against media are journalists who report on racist or xenophobic policies and speeches. Traditional media are of course not without fault – cases of biased reporting or unverified information are legion, particularly with growing media concentration as well as questionable political and business connections in countries such as Brazil, France, Australia among others. With such attacks, far-right political strategists such as Steve Bannon seek to discredit legitimate media and lift up social media – where “news” can more easily escape from editorial gate-keeping and accountability – to become the main source of information to the public. In the RSF Index 2018 report, the NGO Reporters without Borders highlighted how media were facing a constant “anti-media rhetoric” from politicians that has spread out throughout the world. As shown by the February 2019 attack on a BBC cameraman by a Donald Trump supporter in El Paso, Texas, the January assault of journalists in Rome by far-right activists, the impossibility for journalists to cover events in Kashmir, especially after the recent tensions between Pakistan and India over the region, mainstream media are increasingly victims of populists leaders or their ideology.